Amazon FBA vs. FBM
Rising storage fees in 2025 might make FBM the more profitable choice. We break down the math.
TikTok Shop Hidden Costs
The days of 2% fees are over. Learn about the new commission structure and affiliate costs.
Shopee vs. Lazada Fees
Comparing transaction fees, free shipping programs, and commissions in Southeast Asia.
Is eBay Dropshipping Dead?
A real breakdown of Final Value Fees and why low-margin dropshipping often fails in 2025.
Etsy Pricing Guide
How to factor in the $0.20 listing fee, transaction fees, and Offsite Ads into your handmade prices.
Walmart vs. Amazon
Is Walmart Marketplace finally a cheaper alternative? We compare WFS storage fees vs Amazon FBA.
Shopify vs. Marketplaces
Rent vs. Own: When does the cost of driving your own traffic become cheaper than Amazon fees?
Avoid Facebook Scams
Google Voice codes, fake Zelle payments, and courier scams. How to sell locally without losing money.
Global Selling Fees
Understanding VAT, Import Duties, and the 2025 changes to "De Minimis" thresholds in the EU.
The Power of $0.99
Why the "Left-Digit Effect" still works and when you should actually use rounded numbers instead.
The Decoy Effect
How to use a 3rd "dummy" option to push customers toward your most expensive product.
Anchor Pricing Strategy
How to create a high reference point (MSRP) to make your selling price look like a steal.
The Free Shipping Trap
Should you raise the price to offer free shipping? The math behind conversion vs. margin.
Bundle Pricing Strategy
How to increase profit and Average Order Value (AOV) by selling sets instead of singles.
Dynamic Pricing
When (and why) to change your prices daily using supply, demand, and algorithmic repricers.
How to Raise Prices
A guide to increasing your margins without angering your existing customer base.
Luxury Pricing Tactics
How to charge a premium for a standard product using "The $200 Rule" and exclusivity.
5 Words That Justify Price
"Artisanal", "Curated", and other powerful words that psychologically justify a higher price tag.
Race to the Bottom
Why being the cheapest seller usually leads to bankruptcy, and how to avoid the price war.
Alibaba vs. AliExpress
Bulk vs. Dropshipping. Which platform is right for your current business stage?
What is MOQ?
Understanding "Minimum Order Quantity" and 3 tactics to negotiate it down.
Private Label vs. White Label
Building a brand vs. selling generics. Which model fits your budget and timeline?
Shipping vs. Volumetric Weight
The "hidden killer" of e-commerce profits. How to calculate Dimensional Weight.
Finding Local Suppliers
Why sourcing domestically might be cheaper than China once you factor in speed and customs.
Custom Packaging: Worth It?
Does a fancy unboxing experience actually increase ROI, or is it just a waste of margin?
Incoterms Simplified
EXW, FOB, DDP. What they mean, who pays for shipping, and which one beginners should choose.
Quality Control Guide
How to inspect your goods in China before paying the balance. The 30/70 payment rule.
Inventory Management 101
How to calculate your reorder point so you never run out of stock or pay long-term storage fees.
Dropshipping Myths
The real costs of "passive income." Why dropshipping is actually harder than holding inventory.
Gross vs. Net Profit
The "Gross Profit Trap" kills businesses. Stop celebrating sales revenue and start tracking what you actually keep.
Break-Even Point
Calculate exactly how many units you must sell to survive. The difference between fixed and variable costs.
The Hidden Fees Checklist
10 phantom costs like storage, disposal, and currency conversion that eat your margins when you aren't looking.
ROI vs. Margin
Which metric matters more? When to chase high ROI for growth vs. high Margin for safety.
Cash Flow Management
Why profitable sellers go broke. Understanding the "Cash Conversion Cycle" and inventory traps.
Cost of Returns
A return is a double cost. Calculating your true refund rate and how to minimize the damage.
When to Hire Help
Stop working for free. How to calculate the opportunity cost of your own labor and when to hire a VA.
Tax Basics for Sellers
Sales Tax vs. VAT vs. Income Tax. Understanding your obligations so you don't panic in April.
The 30% Rule
What is a "Healthy" Profit Margin? Benchmarks for Private Label, Wholesale, and Dropshipping.
Ad Spend ROI & CPC
Don't guess your bids. How to calculate your "Max Cost Per Click" based on conversion rate.
Algorithm Secrets
How to rank on Amazon & TikTok in 2025. Why "Sales Velocity" and External Traffic matter more than keywords.
SEO for Product Titles
The "Mobile First" character limit and the exact formula to rank on page 1 without keyword stuffing.
Photography on a Budget
How to take pure white background photos using your iPhone and a $10 poster board setup.
Copywriting 101
Turn browsers into buyers using the "So What?" test and addressing customer pain points directly.
TikTok: Organic vs. Paid
Should you grind for viral views or pay for traffic? A breakdown of Spark Ads vs. Organic reach.
Influencer Marketing ROI
How to track sales using discount codes and calculate if an influencer is actually worth the cost.
UGC vs. Pro Ads
Why "Low Fidelity" content filmed on a phone builds more trust and sells better than studio ads.
Email Marketing Guide
How to get repeat customers for free using automated "Welcome" and "Post-Purchase" flows.
Handling Bad Reviews
Turning 1-star ratings into opportunities by using the "Public Reply" strategy to win trust.
Black Friday Pricing
Prepare your anchor prices and inventory now so you don't destroy your margin during Cyber Week.
Cross-Selling Strategy
How to use "Frequently Bought Together" and the 25% Rule to boost Average Order Value (AOV).